Our Story

A Unique Business Model

Small-batch on-demand business model 

For each new product sold on SHEIN’s website, the initial production run is as low as 100-200 units per SKU, compared to the thousands of pieces typically produced by traditional peer retailers.

We then use algorithms to gauge customer interest in real-time and provide feedback to our supplier partners, empowering them to increase or stop production based directly on market demand. We embrace a data-driven test and learn approach to improve efficiency and minimize production waste.

As an e-commerce-only retailer, SHEIN avoids the need for overproduction typically associated with filling physical storefronts and prevents much of the waste and environmental impacts associated with running a traditional retail store. Through our unique on-demand business model we are able to consistently limit excess inventory to single digits, a percentage that is quite different than traditional retailers and one that results in substantially less waste.

Transforming the Supply Chain

SHEIN’s mission is to serve as a leader in the industry and bring fashion into the modern era. We employ cutting-edge technologies and processes in our design and sourcing to stay well-informed of what is in-demand by consumers, produce goods in a timely manner and deliver the products quickly to anywhere in the world. By developing proprietary logistics and ecommerce technology, we are disrupting the fashion space and improving outcomes for manufacturers, suppliers and consumers. 

To meet demand, we have built a fully digital supply chain that seamlessly and quickly delivers products to our customers worldwide. We use proprietary software to track sales and communicate with our factories in real time to order in small batches. Our digital supply chain is the core of our business model and empowers us to offer a wide range of on-trend styles without creating excessive inventory waste or making customers wait weeks for their orders to be fulfilled. 

SHEIN believes that the betterment of our extended supply chain ecosystem is fundamental to our success as a responsible and sustainable organization.

Our supply chain is made up of a third-party supplier community that we support with physical enhancements to facilities, technology innovations, and training. But it does not stop there. We take our responsibility one step further, with initiatives that empower and support the family members of workers within our supplier community.